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Messi Got the Approval for Trademark his Logo by Beating Massi

The Barcelona footballer Lionel Messi now can register his name as a trademark, he got the approval from the European Court of Justice.

Messi who had applied to trademark of  his logo consisting of an emblem with an M, with the name Messi underneath in 2011. But an appeal from Spanish cycling company named Massi had previously blocked getting his trademark.

The company was arguing that they already owned EU trademarks for his brand and allowing Messi to claim one would cause too much confusion with customers.

Massi, which sells cycle clothing and equipment, was successful in its initial challenge to the Barcelona striker's application. But it lost out when Lionel Messi brought an appeal to the General Court, which ruled in his favour.

But the court dismissed an appeal from Spanish cycling company Massi and the EU's intellectual property office, EUIPO.

The European Court of Justice (ECJ) said that the star player's reputation could be taken into account when weighing up whether the public would be able to tell the difference between the two brands.

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