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Facebook Launches 'Instagram Reels' a Substitute for TikTok; Available across 50 Countries

In the backround of TikTok ban in majority of countries, especially in US inorder of security issues, Instagram launching a new Instagram Reels app similar and more functioning as TikTok. Its a huge relief to the TikTok users all over the country who became panic on the ban of TikTok.

Similar to TikTok, Reels lets people create short-form videos set to music that can be shared with friends and followers and discovered while browsing the app. It’s the newest opportunity for Instagram to bring in users, increase the amount of time people spend in the app every day, and establish itself as a video entertainment platform.

Instagram Reels, the company’s significant effort in challenging TikTok on short-form creative content, is launching globally, starting today. The feature is being made available across 50 countries, including the U.S., as TechCrunch had previously reported. The expansion means Reels will now be available in key international markets, such as India, Brazil, France, Germany, the U.K., Japan, Australia, Spain, Mexico, Argentina and several others.

Reels allows people to record videos up to 15 seconds long and add popular music, as well as an array of filters and effects, over top of them. For creators looking to use Instagram Reels as a new way to build a following, Instagram has revamped its Explore page to create a specific landing spot for Reels at the top of the screen that people can vertically scroll through — similar to TikTok’s “For You Page.”

Both private and public options are available. If you want to become the next Charli D’Amelio, having a public profile will allow your Reels to be widely discovered. For people who want to share with friends, Reels created under private accounts will only post to a person’s Feed and Stories. The feature lives entirely inside of Instagram; it’s not a new app.

The launch of Reels comes as TikTok faces a potential ban in the United States by President Donald Trump or a possible partial acquisition by Microsoft. ByteDance also said Sunday that Facebook was among the troubles in its path, accusing the company of plagiarizing its product with Instagram Reels. Robby Stein, Instagram’s product director, said that while TikTok popularized the short video format, the two products are different.

“I think TikTok deserves a ton of credit for popularizing formats in this space, and it’s just great work,” Stein told The Verge. “But at the end of the day, no two products are exactly alike, and ours are not either.”

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