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Countdowns-on for Taylor Swift's New Album 'Folklore' -- Release on July 24

Countdowns-on for Taylor Swift's  New Album 'Folklore' -- Release on July 24


World is seemingly going through an unpredictable lifestyles and randomly ordered mental habits--But sometimes when things don’t go as planned, it’s not necessarily a disaster. And so it was that the time off from the road spurred Taylor Swift’s muse into overdrive, resulting in her eighth album, folklore, which will be released at midnight on July 24.

Swift not tried to spoil her quarantine day as blaming and of burden sight, Instead Swift quietly spent self-isolation at work on a new album, Folklore.

 Swift made the announcement on Instagram earlier today, teasing with jigsaw pieces of her album artwork before posting a black and white photo which showed her walking through a forest.

The 16-song album helped her “pour all of my whims, dreams, fears and musings” into the music, Swift said.

“Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen. And that thing is my 8th studio album, folklore. Surprise Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. I wrote and recorded this music in isolation but got to collaborate with some musical heroes of mine; @aarondessner (who has co-written or produced 11 of the 16 songs), @boniver (who co-wrote and was kind enough to sing on one with me), William Bowery (who co-wrote two with me) and @jackantonoff (who is basically musical family at this point).

“Engineered by Laura Sisk and Jon Low, mixed by Serban Ghenea & Jon Low. The album photos were shot by the amazing @bethgarrabrant.

“Before this year I probably would’ve overthought when to release this music at the “perfect” time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world.

“That’s the side of uncertainty I can get on board with. Love you guys so much.’

‘Engineered by Laura Sisk and Jon Low, mixed by Serban Ghenea & Jon Low. The album photos were shot by the amazing @bethgarrabrant.

‘Before this year I probably would’ve overthought when to release this music at the “perfect” time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world.

‘That’s the side of uncertainty I can get on board with. Love you guys so much.’


Swift also posted a screen grab from the music video of her song Cardigan, which she says will also premiere at midnight to coincide with the album release. She was the writer/director on it.

Folklore applies Swift's signature lyrical style — richly and carefully detailed, rife with knowing callbacks — to a new palette informed by Dessner's work. Skittering instrumentation proves a match for Swift's use of speak-song cadence; meditative piano and horns offer a cinematic soundscape for explorations of character that move beyond autobiography. 

Much of Swift's catalog has been scrutinized by listeners looking for parallels between lyrical melodrama and real-life events — looking for clues in tossed off mentions of scarves and necklaces. Folklore features songs that explore points of view that seem to diverge from Swift's life, including third-person narratives. Folklore explores a more restrained type of Swiftian expression that's no less exciting than her massive pop singles. She's synthesizing influences (is Boxer the "indie record" of "We Are Never Getting Back Together" fame?) that she's cited over the years, even if they hadn't been clear in her discography up to this point.

Swift has never gone longer than a few years without releasing a new album, but the brief 11-month gap between Lover and Folklore — with no real tour between — is unprecedented in her career. She had released Lover on 2019.

In a statement, Swift explained, "Most of the things I had planned this summer didn't end up happening." Earlier this year, Swift announced that she'd be rescheduling her Lover Fest shows in Foxborough, Mass., and Inglewood, Calif., due to the global pandemic. She was also slated to headline the 2020 Glastonbury Festival for what would have been the event's 50th anniversary before the festival was cancelled in mid-March.

"Before this year I probably would've overthought when to release this music at the 'perfect' time," Swift wrote in her message announcing the album. "But the times we're living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world."

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